Why Google Ranking Correlation Studies are Unreliable

Why Google Ranking Correlation Studies are Unreliable

Why search results correlation studies are unreliable

Types of Reliability

What to do After a Google Core Algorithm Update


Recently hit by the Google Core Algorithm Update? In this video, you’ll find out what you can do to get back your rankings and how to keep your sites safe from future updates…

Here’s what we covered:
00:00 Intro
00:38 What is A Google Core Algorithm Update
03:36 Debugging A Core Algorithm Update
04:32 Correlation Studies
06:27 Technical SEO
07:00 Technical SEO Checklist
07:57 Content Audit
08:24 Topical Coverage
08:55 Keyword Cannibalization
09:12 Informational Vs Commercial Content Ratio
09:23 Check for Search Intent Issues
09:45 Subtopic Coverage
11:20 E.A.T Audit
12:43 Interlinking Audit
13:02 Backlink Audit
13:38 Anchor Texts

Articles mentioned in this video:
https://diggitymarketing.com/content-audit/
https://diggitymarketing.com/keyword-cannibalization/
https://diggitymarketing.com/algorithmic-penalty-recovery-case-study/

Links:
Affiliate LAB: https://affiliatelab.im/
Ahrefs: https://ahrefs.com/
Siteliner: https://www.siteliner.com/
Screaming Frog: https://www.screamingfrog.co.uk/seo-spider/
Surfer: https://surferseo.com/
Google Structured Data Testing Tool: https://search.google.com/test/rich-results

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WHAT AFFECTS GOOGLE RANKINGS


Ever wonder why some websites appear on the first page of search results while others appear on the second or third pages (or worse)? Search Engine Optimization, or SEO, is a process that determines a site’s ranking in search engine results.

Chapters
00:02 What Affects Google Rankings?
00:18 Factors that Affect Google Rankings
00:41 Content is Still King When it Comes to SEO
00:59 Importance of Backlinks
01:14 Importance of Loading Speed
01:35 Importance of Mobile-Friendliness
01:54 Importance of URL Structure

There are many factors that affect SEO and a website’s ranking, including:
-The quality of the website’s content
-The number and quality of the website’s backlinks
-The website’s loading speed
-The website’s mobile-friendliness
-The structure of the website’s URLs
-The website’s use of keywords

Content is still king when it comes to SEO. A website with high-quality, relevant, and keyword-rich content can gain attention from search engines and rank higher in search results. However, content alone is not enough to guarantee a first-page ranking.

A website’s backlinks are also important for SEO. Backlinks are links from other websites that point to your website. The more high-quality backlinks you have, the better your website will perform in search engine rankings.

Your website’s loading speed is another important factor for SEO. If your website takes too long to load, visitors will likely leave before it even finishes loading. Search engines also penalize slow-loading websites, so it’s important to keep your site’s loading speed in mind when optimizing for SEO.

Mobile-friendliness is another important factor for SEO. With more and more people using smartphones and tablets to access the internet, it’s important that your website is designed for mobile devices. If your website is not mobile-friendly, it will likely rank lower in search results.

The structure of your website’s URLs can also affect your website’s SEO. Search engines prefer websites with clean and concise URLs that are easy to crawl and index.

There are plenty more factors that affect SEO and a website’s ranking, but these are some of the most important ones to keep in mind. By optimizing your website for SEO, you can improve your website’s visibility in search engine results and attract more visitors to your site.

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This video can be found on this channel:
https://www.youtube.com/channel/UCa1hedsdZqL7HbCC_KnP_sw

Internal Consistency Reliability


When we work with multi-item measures multi-item measures, we often estimate internal consistency reliability can be defined as “a reliability estimate based on intercorrelation (i.e., homogeneity) among items on a test, with [Cronbach’s] alpha being a prime example” (Schultz and Whitney 2005). In other words, internal consistency reliability tells us how consistent scores on different items (e.g., questions) are to one another. Cronbach’s alpha is commonly used as an indicator of internal consistency reliability.

For more information, check out: https://rforhr.com/cronbachsalpha.html#conceptualoverview_cronbachsalpha

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